From the values established by Late Shri B Ramachandra to the vision shaping VKC Gold Ikshu today, our leadership combines heritage, discipline and a forward-looking approach.
Carrying the family legacy forward with a focus on quality, compliance and long-term brand building.
Naveenchandra B R now leads the VKC legacy forward with a clear commitment to purity, trust and long-term growth. Carrying the values established by Late Shri B Ramachandra, he represents the next chapter of the business with a practical, disciplined and forward-looking approach. His leadership is focused on preserving what matters most — credibility, quality and relationships — while building a stronger and more structured future for the brand.
Under his direction, the business continues to strengthen its foundation through formal registrations, quality awareness, and ongoing learning in food safety, compliance and product-related knowledge. This leadership style reflects both continuity and progress: loyal to the roots, but unafraid to modernise where needed.
Contributes to the growth of the business with dedication, energy and a progressive approach — supporting the family legacy with commitment and operational focus.
A pillar of strength in our family journey, standing with unwavering support through every challenge and preserving the unity, resilience and values behind our legacy.
- 01
Discipline
The standard set in 1988 and kept since: a practical, disciplined approach to every decision, from the field to the finished pack.
- 02
Purity
Chemical-free jaggery with nothing artificial added — the product, and the principle behind it.
- 03
Trust
Credibility, quality and relationships come first: with the farmers who grow the cane, the customers who buy from us, and the family itself.
- 04
Responsibility
Formal registrations, quality awareness and ongoing learning in food safety and compliance — loyal to the roots, unafraid to modernise where needed.
A crusher in Mandya.
- M/s Vairamudi Krupa Crusher, set up by Late Shri B Ramachandra
- Fair dealing with the farmers who grow the cane
- Purity as the standard, not a slogan
A structured, future-ready business.
- VKC Jaggery & Beverages Private Limited, incorporated 2025
- A proposed 50 TCD automatic jaggery and cane-juice processing unit
- Ongoing learning in food safety, labelling and compliance
